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| Corporate Futures: The Diffusion of the Culturally Sensitive Corporate Form |
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| Late Editions 5, Corporate Futures, focuses on the marked investment of corporations in the concept of culture, long the purview of anthropologists and, more recently, those involved in interdisciplinary movements within the humanities. Emerging in the discourse of the workplace - and traveling beyond it to traditionally alternative associations - is the idea of a "corporate culture" with its own organization, management policies and practices, and ethos. How can we understand this interest of corporations in themselves as cultures, and to what extent does it reflect the influence of conditions of postmodernity? Corporate Futures addresses these issues through conversations with managers, financial and risk analysts, accountants, and other participants in national and international organizations. |
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Contents
1. George E. Marcus. Introduction. 2. Christopher Newfield. Corporate Culture Wars. 3. Constance Perin. Making More Matter at the Bottom Line. 4. Melissa Cefkin. Toward a Higher-Order Merger: A Middle Manager's Story. 5. Santiago Villaveces-Izquierdo. Colombo-Japanese Mixtures amidst a Corporate Reinvention. 6. Robbie E. Davis-Floyd. Storying Corporate Futures: The Shell Scenarios. 7. Gudrun Klein. The World as Speculation. 8. Michael Fortun. Sixty-five Roses, Pulmozyme, Steve Shak, Genentech, Inc. 9. Michael Fortun & Kim Fortun. Making Space, Speaking Truth: The Institute for Policy Studies, 1963-1995. 10. Kim Fortun. Citizens, Inc.: Bottom-Up Organizing in Bottom-Line Contexts. 11. Laurel George. Artists Incorporating: Business Savvy Meets Creative Experimentation. |
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